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Clellan Card is best-remembered today
by Minnesota baby boomers who watched him on Axel
and His Dog, a children's television program that aired
on WCCO-TV from 1954 to 1966. However, he was an important figure
in Twin Cities broadcasting from the 1930s to the 1960s, and
his long career was studded
with many notable achievements.
At one time or another, Clellan worked
on every major radio station of his era in Minneapolis/St. Paul:
WCCO, KSTP, WTCN, and WDGY. He participated in one of the first
-- possibly the first -- experimental television broadcasts
in the Twin Cities in about 1933. In 1938, he hosted the first
live program broadcast from WCCO
radio's new studios (where the station still remains today).
He appeared concurrently on competing radio stations in the
Twin Cities during two separate periods, in 1944 (on WCCO &
KSTP) and again in 1950 (on WCCO & WTCN), and quite likely
was the only major local radio personality ever to do so. In
October 1954, he was the star of the first
local television colorcast in the Twin Cities, a special
broadcast of Axel and His Dog.
Clellan Card was arguably the single most
popular radio personality in the entire Upper Midwest during
the late 1930s. His "Doughnut
Dunking Jamborees" (held each April Fools Day) regularly
drew crowds of more than 2,000 people to watch a radio broadcast
-- at seven o'clock in the morning. His recitation of a Scandihoovian
lampoon of "The Night
Before Christmas" was a beloved annual tradition from
1938 to 1965.
Clellan attained immense local popularity
again in the 1950s and 1960s as the children's television character
Axel. The ratings for Axel
and His Dog were often more than double those of all three
competing programs combined. He was chosen "Best
Children's Television Personality" many times by the local
chapter of the American Federation of Television and Radio Artists
(AFTRA).
The children who grew up watching Axel
on television have not forgotten him. Even today, more than 30
years after Clellan's death, many Minnesota baby boomers can
recite a "Birdie" (Clellan
and Axel's catch-phrase) at the drop of a hat.
For additional photos and more
about Clellan Card's life, click below.
1901 - 1938
1939 - 1953
1953 - 1960
1961 - 1966
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